ULTA

ULTA (ULTA) — Range-bound

ULTA (ULTA) is trading at $543.69, -1.51 (1.11%) on the session. Over the last 127 sessions the trend is flat with a +0.2% move. Price is -5.0% from its 6-month high and +20.6% from its 6-month low. Annualised volatility (30-day) is ~28%.

Trend Range-bound / consolidating

ULTA (ULTA) is trading at $543.69. Over the last 127 sessions the trend is **flat** with a +0.2% move.

Price is -5.0% from the 6-month high and +20.6% from the low. Annualised volatility (30-day) is ~28%.

Price is on the 15-day MA ($545.16) and above the 50-day SMA ($535.92).

Bollinger Bands Inside the bands — range-bound

Bollinger Bands (20, 2): price is at $543.69, upper $556.83, middle $544.98, lower $533.12. Price is inside the bands — range-bound.

Bandwidth is 4.3% of price — contracted (low volatility, breakout pending). Width contraction often precedes a directional breakout; expansion confirms one underway.

RSI (14) Below 50

RSI(14) is 49.1. Momentum has faded; the bullish case needs rebuilding.

Generally: above 70 = overheated, above 50 = bullish trend, below 50 = bearish trend, below 30 = oversold.

MACD (12, 26, 9) Bearish — momentum slowing

MACD (12, 26, 9): line $2.88, signal $4.54, histogram -1.660.

The fast line has crossed below the signal line and the histogram is negative. Price may still be rising overall, but momentum is weakening — often seen before a correction, a sideways consolidation, or a final push higher.

Volume Analysis Distribution — sellers in control

Down-day volume exceeds up-day volume (ratio 0.75). Price falls on heavier volume than it rises on — sellers are more aggressive than buyers.

Rule of thumb: price up on high volume = accumulation; price down on high volume = distribution. Low-volume pullbacks after a rally are usually profit-taking, not panic.

Smart Money (A/D) Smart money distributing

The A/D line is falling and well off highs. If smart money were exiting you would expect lower highs and volume spikes on down days — distribution pressure is building.

A/D combines price position within the day's range with volume: rising = net buying pressure, falling = net selling pressure. It often leads price at turning points.

Anchored VWAP Above anchored VWAP — period buyers in profit

Price ($543.69) is +6.7% above the anchored VWAP ($509.33). Buyers who entered at the period's volume-weighted average are in profit and less likely to panic-sell.

Anchored VWAP is the volume-weighted average from the start of the scraped series — a proxy for the period's average institutional cost basis.

Key Levels 3 resistance / 3 support levels

Current price $543.69. Resistance above: $546.51, $555.59, $566.10. Support below: $529.01, $517.56, $503.05.

Watch $546.51 as the first upside level to clear, and $529.01 as the first downside level to hold. A clean break of either often determines the next leg.

Signal breakdown

• Trend (6mo) Neutral Slope is near-flat — range-bound price action.
• Price vs 50-day SMA Bullish Price is above the 50-day SMA ($535.92).
• RSI (14) Bearish RSI 49 — below 50, momentum fading.
• MACD (12,26,9) Bearish Histogram negative (-1.660) — fast line below signal.
• Bollinger %B Bearish Price in the lower half of the bands (%B 0.45).
• Volume profile Bearish Down-day volume exceeds up-day (ratio 0.75) — distribution.
• A/D line Bearish A/D line slope is falling — distribution pressure.
• AVWAP Bullish Price above anchored VWAP ($509.33).

Generated from 127 daily closes in the scraped 6-month OHLCV series (quote data 2026-10-03T17:17:55.895219297Z). Every level, rating, and probability traces to a computed indicator — no commentary is hand-written or fixed per symbol. Recomputed on each page load from the latest scrape.